Reviews for Maybelline Dream Urban Cover Flawless Coverage Foundation Makeup, SPF 50, Natural Ivory
People say Maybelline New York is really similar to It Cosmetics.
Almost exactly like SPF foundation I bought for 3X the price
This product comes really close to another foundation that I used for melasma coverage and sun protection. I don't think I'm allowed to name brands, but I was addicted to a maximum-coverage, high-SPF foundation I purchased at a very popular cosmetics store, both of which shall remain unnamed in this review. Sadly, life took a turn and as an unemployed mom, I could not warrant paying $40 a tube every month for only one of about ten beauty products I use on a daily basis. Going without sunblock and melasma coverage wasn't an option (ugh--job hunting and interviewing with a splotchy, sun-damaged face at the age of 46!) I tried a bunch of other foundations ranging in the $10-$20 price range and ended up finding this foundation in one of those Amazon suggested items list. Yay! I'm on my second or third tube of this stuff. There are lots of colors to choose from. I actually combined a couple of shades when my unintentional tan faded this fall. My only issue with the product is that my face is super-shiny. I have very oily skin, anyway, and any product with this much sunblock in it is bound to make my skin look greasy. On the plus side, if you are concerned about wrinkles, this product does a great job of hiding them and keeping your skin very smooth (versus dry and cakey).
Gorgeous Summer CC cream/foundation!
I bought this because I had heard great reviews on it and I was looking for a nice affordable CC cream with a high SPF that could replace my beloved IT cosmetics CC cream. This is so similar and just as gorgeous on the skin. Actually, I would say this one feels even more lightweight than the IT CC cream. I love that it is SPF 50 (even though I wear a moisturizer with SPF anyway) because I am really big on protecting my skin from the sun. It is on the higher side of medium coverage (just like the IT CC cream) and it is quick to apply. Definitely plan on using it for the rest of the Summer. :)
Hard to buy cosmetics online, but I chose the right shade and really like the product. Quite sheer, but adequate coverage, excellent sun protection, and well priced.
It is better and much cheaper than it cosmetics
Covers age spots good
I used to use the IT cosmetics bb cream and the moment I gave this product a try I didn’t turn back. I currently have both products in my makeup bag and I can’t go back to the more expensive higher end brand because this one is just as good if not better in my opinion.
Amazing foundation and IT cosmetics dupe!
This is identical to the IT cosmetics CC cream... for a fraction of the price. SPF is a necessity and I love that this has 50spf. It’s not drying and not cakey at all. Coverage is perfect, not too sheet and not too heavy. Highly recommend this.
Really Like This!
I have used IT cosmetics CC makeup for a couple years, and tried this in "Sun Beige" based on a friend's recommendation. Wow! I actually like it BETTER than IT! And it's way less expensive plus has SPF 50 - yes thank you! It's my new go to!
Great Dupe do It Cosmetics CC Cream
This is my favorite. I love it. Light. Great medium coverage. Very good dupe for It Cosmetics CC cream. Should note that it does not have all of the same anti-aging ingredients as the It Cosmetics CC cream, but given the price difference, I’m ok with that.
Worth the coin!!!!
This is a IT cosmetics dupe. Fit me broke me out but this product did not. High medium coverage and does last all day. This has to be set!
This is aweseom
I swear this make up is better than IT cosmetics. It last all day and goes on smooth. Worth every single penny. Love it